Does Your Brand Have a Personality? Here’s How to Find It
Every successful brand has a personality — a consistent set of traits, tone, and visual identity that gives your audience a sense of who you are. Think of brands like Apple, Nike, or Coca-Cola. You can almost “feel” their personality without seeing their logo.
If your business is struggling to stand out or your messaging feels flat, it may be time to define or refine your brand personality. Here’s how:
1. Identify Your Brand Values
Start with the principles that guide your business. Ask:
What do we stand for?
What matters most to our team and our customers?
Your brand personality grows out of these values. A brand that prioritizes innovation might feel bold and forward-thinking, while one focused on community might feel warm and approachable.
2. Know Your Audience
Your brand personality should resonate with the people you serve.
Who is your ideal customer?
How do they communicate?
What kind of tone would make them feel understood and welcomed?
Matching your personality to your audience ensures you connect authentically.
3. Choose a Tone of Voice
Tone of voice is how your personality comes through in words. Examples include:
Friendly and casual
Professional and authoritative
Witty and playful
Inspirational and motivational
Once you define your tone, use it consistently across your website, social media, emails, and marketing materials.
4. Reflect Personality in Visuals
Visual elements reinforce personality:
Color palette
Typography
Logo style
Imagery style
A fun, energetic brand might use bright colors and dynamic images, while a premium brand might stick to minimalist, muted tones.
5. Document and Maintain Consistency
Create a brand style guide. Document:
Core values
Tone of voice
Visual identity
Messaging examples
Consistency builds recognition and trust. Every interaction should feel like your brand, not random content.
Your brand personality is what makes your business memorable. By defining values, audience alignment, tone, and visuals, you create a personality that speaks to customers and strengthens every marketing effort.
At 7th Peak Marketing, we help Charlotte businesses uncover and amplify their brand personality across social media, websites, and marketing campaigns. A defined personality isn’t just fun. It’s a business strategy. Email us to learn more!