Most people don’t search for brands on social media — they stumble upon them. Whether through a recommended Reel, a friend’s tag, or a viral collab, brand discovery happens in ways that feel organic to the user. Understanding how this works is key to being seen and remembered online.

Social media can transform how people see your business, connect you with new customers, and strengthen your brand presence. But here’s the truth: social media can’t fix what’s broken inside your business.

Before hiring a social media manager or agency, it’s important to understand what they actually do—and what they can’t. Having the right foundation in place ensures your investment drives real, measurable results.

Instagram remains one of the most powerful platforms for businesses and creators to connect with audiences. For Charlotte-based companies, staying on top of the latest updates can mean the difference between reaching new customers or getting lost in the feed. In 2025, Instagram introduced several updates that help businesses and creators streamline content, engage followers, and grow their presence.

This guide covers the updates most relevant to Charlotte businesses and content creators, with practical tips on how to use them locally.

Discover 50 creative ways businesses in Charlotte, NC can embrace fall on social media. From seasonal trends to engaging content ideas, these tips will help your brand connect with your audience and keep your feeds fresh all season long. Perfect for businesses ready to make autumn their most engaging season yet.