Most people don’t search for brands on social media — they stumble upon them. Whether through a recommended Reel, a friend’s tag, or a viral collab, brand discovery happens in ways that feel organic to the user. Understanding how this works is key to being seen and remembered online.

Social media can transform how people see your business, connect you with new customers, and strengthen your brand presence. But here’s the truth: social media can’t fix what’s broken inside your business.

Before hiring a social media manager or agency, it’s important to understand what they actually do—and what they can’t. Having the right foundation in place ensures your investment drives real, measurable results.

Discover how Charlotte businesses can boost engagement and conversions on Instagram using this simple 3-step caption formula. Created by Charlotte-based 7th Peak Marketing.