With all the noise on social media, getting someone to stop scrolling is the hardest part. Whether you're a brand, a creator, or a business owner trying to stand out online, one thing matters more than anything else: your hook.

At 7th Peak Marketing, a Charlotte-based agency helping businesses grow through high-impact social strategy, we believe the hook is the single most underrated — and most important — skill in content creation.

Canva's AI tools, like Magic Write and Magic Design, offer innovative ways to streamline content creation. While Magic Write can generate basic copy, its true value lies in its customizability—users can edit results to align with their brand's unique style. Meanwhile, Magic Design provides AI-driven suggestions for presentations and layouts, making it easy to bring your ideas to life visually. These tools integrate seamlessly into Canva, ensuring a smooth workflow without the need to switch platforms. Whether you're a design pro or just starting out, these features save time while enhancing creativity.

The holiday season is an exciting time for businesses, but it's also competitive. As customers search for the best deals, experiences, and services, businesses need to stand out and connect with their audience. Digital content is key to accomplishing this. Whether through social media, email marketing, or collaborations with influencers, a well-planned holiday marketing strategy can increase engagement, drive traffic, and boost sales. Below, we'll explore several creative ways to deck the halls of your digital presence this season, with actionable tips to help you succeed.

Social media has become an essential platform for building and expressing your brand identity. From your logo and color palette to your brand's voice and values, every element contributes to how your audience perceives your brand. Visual branding, in particular, plays a crucial role in making your brand stand out in a crowded online landscape. Here’s a guide to help you establish a strong brand identity on social media, with a heavy emphasis on visual branding.