Tired of constantly creating new content? Learn how to stretch one idea across multiple platforms and formats. This guide shows Charlotte-area business owners how to repurpose content for better reach, stronger branding, and less stress.

Think social media is just about posting pretty pictures and hoping for likes? Think again. At 7th Peak Digital Marketing in Charlotte, NC, we manage social media for dozens of businesses — and there’s a lot more happening behind the scenes than most people realize. From why “link in bio” matters to how algorithms actually work, here are 10 insider tips you’d only know if you ran social media for a living.

Understanding the nuances of social media metrics is crucial for driving success for our clients. Among the various metrics available, impressions and engagement are two of the most commonly debated. While both offer valuable insights, the choice between the two depends on your specific goals and objectives. In this blog post, we’ll delve deeper into what impressions and engagement mean, their benefits, limitations, and how to effectively use them in your social media strategy.

Facebook and Instagram decide video is the future and Tiktok makes its app less friendly for trendy content creators.