Think social media is just about posting pretty pictures and hoping for likes? Think again. At 7th Peak Digital Marketing in Charlotte, NC, we manage social media for dozens of businesses — and there’s a lot more happening behind the scenes than most people realize. From why “link in bio” matters to how algorithms actually work, here are 10 insider tips you’d only know if you ran social media for a living.

Instagram Reels have quickly become a powerful tool for businesses looking to boost their online presence and connect with a wider audience. With the ability to create engaging, short-form videos, Reels offer a unique way to showcase products, share brand stories, and entertain followers. However, creating effective Reels requires more than just hitting the record button. Many businesses in Charlotte, NC, and beyond make common mistakes that can limit the impact of their Reels. In this post, we’ll explore the top mistakes businesses make when creating Instagram Reels and how to avoid them for maximum engagement and growth.