Hashtags vs. Keywords: What Really Drives Discoverability on Social Media in 2026?
In 2026, hashtags aren’t gone, but they’re no longer the hero of social discovery. Platforms like Instagram and TikTok now prioritize keywords and natural-language search over long lists of tags. Learn how Charlotte businesses can balance SEO-rich captions with strategic hashtag use to improve visibility and grow their audience.
Why Isn’t My Business at the Top of Google? (And What You Can Do About It)
If you’ve ever Googled your business—or your industry—and wondered why you’re not showing up at the top, you’re not alone. Business owners across Charlotte are facing the same challenge. Getting to the top of Google’s local search results, especially in a competitive city like Charlotte, doesn’t happen overnight.
But here’s the truth: Your Google Business Profile (GBP) is one of the most powerful (and underused) tools in your marketing toolbox.