Think social media is just about posting pretty pictures and hoping for likes? Think again. At 7th Peak Digital Marketing in Charlotte, NC, we manage social media for dozens of businesses — and there’s a lot more happening behind the scenes than most people realize. From why “link in bio” matters to how algorithms actually work, here are 10 insider tips you’d only know if you ran social media for a living.

Social media is one of the most powerful tools for connecting with your audience and growing your brand. Whether you’re managing your social media in-house or partnering with a social media agency in Charlotte, NC, effective communication is crucial to ensuring your brand’s identity is consistently represented across all platforms.