Most people don’t search for brands on social media — they stumble upon them. Whether through a recommended Reel, a friend’s tag, or a viral collab, brand discovery happens in ways that feel organic to the user. Understanding how this works is key to being seen and remembered online.

Struggling to get your audience to interact with your content? Instagram Stickers might be the secret weapon you're missing. These interactive features encourage followers to participate, react, and engage with your Stories in a fun and effortless way.

If you're looking to take your Instagram engagement to the next level, here’s how you can use Poll, Question, Emoji Reaction Bar, Reveal, Quiz, and Add Yours stickers to spark conversations and keep your audience engaged.