With all the noise on social media, getting someone to stop scrolling is the hardest part. Whether you're a brand, a creator, or a business owner trying to stand out online, one thing matters more than anything else: your hook.

At 7th Peak Marketing, a Charlotte-based agency helping businesses grow through high-impact social strategy, we believe the hook is the single most underrated — and most important — skill in content creation.

Instagram collaborations can be one of the most powerful tools for growing your brand, especially when you're trying to increase visibility and reach in a competitive market like Charlotte, NC. But not all collab posts are created equal. Done well, they can drive traffic, build trust, and boost engagement. Done poorly, and they can fall flat—or worse, hurt your brand.

Your brand is more than just a logo—it's an experience. And one of the fastest ways people connect with your brand is through color. Whether you're starting a new business or refreshing your current brand, choosing the right color palette is key to standing out and building trust with your audience.

As a Charlotte-based digital marketing agency, we’ve worked with businesses across industries to craft brand identities that look good—and feel right. In this post, we're diving into the psychology of color, examples by industry, and tips to help you choose the best brand colors for your business.

Managing social media effectively requires more than just creativity—it demands the right tools to streamline your workflow, enhance content quality, and optimize engagement. At 7th Peak Marketing, we rely on these six essential social media tools to manage accounts efficiently and drive results. Whether you're a business owner, content creator, or social media manager, these tools will take your strategy to the next level.