Bang Bang Burgers Collaboration with Sweet Lew’s BBQ: National Burger Day Campaign
Client: Bang Bang Burgers
Campaign: National Burger Day – Carolina BBQ Burger Collaboration
Date: May 2025
Location: Charlotte, NC
Objective: Drive awareness, press coverage, and customer engagement around a one-day-only menu item.
Overview
To celebrate National Burger Day, Bang Bang Burgers partnered with Sweet Lew’s BBQ to create the Carolina BBQ Burger, a one-day special available at both Bang Bang locations on Wednesday, May 28. 7th Peak Marketing led the strategy and execution of a multi-platform promotional campaign designed to amplify reach, generate earned media, and engage the Charlotte food community.
Services Provided
Public Relations & Media Outreach
Influencer Partnerships
Email Marketing
Social Media Strategy & Execution
Video Production
Photography
Campaign Performance Analysis
1. Secured Broadcast Coverage
Pitched and booked a segment on WBTV’s QC@3
Both restaurant owners appeared live on May 23, 2025
2. Distributed Press Release to Local Outlets
Featured by Axios Charlotte: 700,000 monthly readers
Featured in CharlotteFive newsletter: 20,000+ subscribers
Strategy
3. Launched Email Marketing Campaign
Sent to Bang Bang’s list: 9,617 subscribers
48.56% open rate: more than 2x the industry average
4. Arranged Influencer Content
Collaborated with Charlotte food social media content creator to create video footage of burger preview
Instagram Reel performance:
5,244 views
3,941 accounts reached
174 interactions
5. Executed High-Performance Social Campaign
Created branded content across Instagram Reels and carousels
Included a collaboration reel and carousel with Sweet Lew’s BBQ and a recap of the TV appearance
Potential Combined Audience:
751,305*
Does not include viewers of unknown audience of QC@3
