Hashtags vs. Keywords: What Really Drives Discoverability on Social Media in 2026?

In 2026, hashtags aren’t gone, but they’re no longer the hero of social discovery. Platforms like Instagram and TikTok now prioritize keywords and natural-language search over long lists of tags. Learn how Charlotte businesses can balance SEO-rich captions with strategic hashtag use to improve visibility and grow their audience.

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Social Media Tips Kelly Pasour Social Media Tips Kelly Pasour

Carousel, Reel, or Story? How Charlotte Brands Can Pick the Perfect Format

Unsure when to post a carousel, reel, or story? Charlotte, NC experts at 7th Peak Marketing break down each Instagram format, explaining the best use-cases, audience behavior, and strategic goals so you can plan content that saves time, reaches more people, and converts followers into customers. Learn when to educate, entertain, or nurture—and how to align every post with clear objectives.

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Stop Posting Randomly: How Content Pillars Create a Stronger Social Media Strategy

Discover how defining 3-5 content pillars can streamline planning, sharpen your brand voice, and attract ideal clients on Instagram, LinkedIn, and beyond. This in-depth guide from a Charlotte, NC social media agency explains why pillars matter, how to choose them, and ways to apply them across every platform so your posts stay consistent, strategic, and sales-focused. Read to end the guesswork.

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