Unsure when to post a carousel, reel, or story? Charlotte, NC experts at 7th Peak Marketing break down each Instagram format, explaining the best use-cases, audience behavior, and strategic goals so you can plan content that saves time, reaches more people, and converts followers into customers. Learn when to educate, entertain, or nurture—and how to align every post with clear objectives.

Discover how defining 3-5 content pillars can streamline planning, sharpen your brand voice, and attract ideal clients on Instagram, LinkedIn, and beyond. This in-depth guide from a Charlotte, NC social media agency explains why pillars matter, how to choose them, and ways to apply them across every platform so your posts stay consistent, strategic, and sales-focused. Read to end the guesswork.

Call-to-actions (CTAs) are the secret sauce that drives engagement, clicks, and conversions on social media. Without a strong CTA, even the most visually stunning posts can fall flat. Let’s explore how to craft better CTAs and some examples of common ones, along with ways to improve them.

When it comes to social media, it’s easy to get caught up in the numbers game—chasing after more followers, likes, and shares. However, when it comes to building a meaningful and impactful social media presence, quality is far more important than quantity. Having a large number of followers may seem impressive, but if those followers aren’t engaged or interested in your content, they offer little value.