Instagram Stats That Will Change the Way You Post in 2025
If you're a business owner, content creator, or marketer wondering how to grow on Instagram in 2025, you're not alone. At 7th Peak Marketing, a Charlotte, NC-based social media agency, we help businesses like yours turn engagement into revenue. And staying current with Instagram's trends and stats is a key part of that.
Here’s what the data is telling us — and what you can do to stand out this year.
1. Over 5 Billion People Are Active on Social Media
That’s right. 5.04 billion people are actively using social media platforms worldwide.
What this means for you: Your audience is out there. Showing up consistently isn’t optional anymore — it’s expected. If you’re not posting regularly, your competitors probably are.
2. Reels Have the Highest Engagement Rate at 1.23%
Reels outperform all other content types on Instagram in terms of engagement.
What to do: If you’re not leveraging Reels, you’re leaving growth on the table. Reels help you reach new people, fast.
3. Carousels Drive 2x More Engagement Than Single Posts
Instagram users engage more with carousels, especially when they provide educational or story-driven content.
Action step: Create multi-slide posts that teach, tell a story, or solve a problem. Think: tutorials, behind-the-scenes, or step-by-step tips.
4. Posting Daily Results in 60% Faster Follower Growth
Consistency wins. Daily posting leads to significantly faster audience growth.
Pro tip: Batch-create content and schedule it in advance so you can stay consistent without burning out.
5. 90% of Instagram Users Follow a Business Account
That means Instagram users aren’t just there for their friends — they’re actively following brands.
Your opportunity: Promote your business in a way that feels authentic. Tell stories, show the faces behind your brand, and build trust.
6. 500 Million People Use Instagram Stories Daily
Stories are still one of the most consumed content formats on Instagram.
How to use them: Use Stories to share real-time updates, behind-the-scenes content, and audience polls. They're perfect for building daily familiarity.
7. Reels With Trending Sounds Are 87% More Likely to Be Discovered
Trending audio isn’t just hype — it works.
Your move: Spend a few minutes each day checking the Reels feed for trending sounds. Create your own spin on them to stay visible.
8. Memes + Trending Audio = Up to 5x More Reach
Humor and cultural trends dominate attention.
The takeaway: Incorporate memes or trending references into your strategy when it aligns with your brand voice.
What It All Means
Instagram in 2025 is about:
Short-form video (Reels)
Consistency
Storytelling through carousels and Stories
Staying culturally relevant
Authentic brand-building
At 7th Peak Marketing in Charlotte, NC, we help brands turn all of this into a content strategy that actually grows your business.
Need help leveling up your Instagram strategy this year? Let’s talk. Contact us now to develop the right strategy and reach the right audience!