With all the noise on social media, getting someone to stop scrolling is the hardest part. Whether you're a brand, a creator, or a business owner trying to stand out online, one thing matters more than anything else: your hook.

At 7th Peak Marketing, a Charlotte-based agency helping businesses grow through high-impact social strategy, we believe the hook is the single most underrated — and most important — skill in content creation.

Instagram collaborations can be one of the most powerful tools for growing your brand, especially when you're trying to increase visibility and reach in a competitive market like Charlotte, NC. But not all collab posts are created equal. Done well, they can drive traffic, build trust, and boost engagement. Done poorly, and they can fall flat—or worse, hurt your brand.

Artificial intelligence (AI) is transforming social media, changing how content is created, shared, and consumed. From personalized recommendations to AI-generated content, these advancements bring both benefits and challenges for users, creators, and businesses alike.

A great call-to-action (CTA) can make all the difference when it comes to engagement, conversions, and brand awareness on social media. Whether you're looking to boost sales, encourage user-generated content, or simply start a conversation with your audience, the right CTA can drive real results.

For businesses—especially in the food industry—CTAs should be clear, compelling, and action-driven, making it easy for your audience to know what to do next. From inviting followers to tag their friends in the comments to creating urgency around a limited-time offer, there are endless ways to craft CTAs that work.