Think social media is just about posting pretty pictures and hoping for likes? Think again. At 7th Peak Digital Marketing in Charlotte, NC, we manage social media for dozens of businesses — and there’s a lot more happening behind the scenes than most people realize. From why “link in bio” matters to how algorithms actually work, here are 10 insider tips you’d only know if you ran social media for a living.

Creating high-quality content is essential for any business looking to make a mark on social media. Whether you're aiming to boost brand awareness, engage your audience, or showcase products, a well-planned content shoot can make all the difference. At 7th Peak Digital Marketing, located in Charlotte, NC, we understand the importance of crafting visually appealing and engaging content that resonates with your target audience. In this guide, we'll walk you through the best tips for organizing and conducting a successful content shoot for social media.

In a nut shell, social media algorithms are quietly working behind the scenes to determine what we see and when we see it. And while sometimes frustrating to keep up with, for businesses and content creators, understanding these algorithms is crucial for maximizing reach, engagement, and overall social media success. Here are six key insights to help you navigate and leverage social media algorithms effectively.

When it comes to social media, it’s easy to get caught up in the numbers game—chasing after more followers, likes, and shares. However, when it comes to building a meaningful and impactful social media presence, quality is far more important than quantity. Having a large number of followers may seem impressive, but if those followers aren’t engaged or interested in your content, they offer little value.