What a Social Media Audit Should Actually Include
If your business is putting time into social media without seeing results, it might be time for a reality check: likes and followers alone don’t tell the whole story. That’s where a social media audit comes in — and no, we don’t mean a quick scroll and vibe check.
At 7th Peak Marketing in Charlotte, NC, we specialize in helping businesses take a deeper look at their digital presence. A real social media audit goes beyond surface metrics and gives you strategic insight into what’s working, what’s not, and where you can improve — so you can post with purpose and get closer to your business goals.
1. What Is a Social Media Audit?
A social media audit is a detailed analysis of your current social media profiles, content, performance, and audience behavior. Think of it as a report card — but one that comes with clear recommendations for growth. It helps you see the full picture, align your content with your brand goals, and make smarter decisions about where to invest your time and energy online.
2. Profile Optimization
Your profiles are the first thing new followers — and potential customers — see. Are they working for you?
Is your bio clear and compelling? It should quickly communicate who you are and what you do.
Are your links functional and intentional? Direct followers to relevant pages (like menus, booking, services, or lead magnets).
Is your profile photo, username, and handle consistent with your brand? Bonus points if they’re easily searchable.
Are Instagram Highlights branded and up to date? These often get overlooked, but they’re prime real estate.
3. Content Performance
You don’t need to go viral to be successful, but you do need to understand what your content is actually doing.
Which types of posts (reels, carousels, stories, etc.) are performing best in terms of reach, engagement, or saves?
Are you posting consistently? Gaps in your posting schedule can lead to decreased visibility.
Is your content aligned with your brand voice, values, and goals? Or are you posting just to post?
4. Audience Insights
If you're speaking to the wrong audience, no amount of content will convert. A good audit will look at:
Who’s actually following you? And more importantly — are they your ideal audience?
When is your audience most active? Posting when your audience is online gives your content a better chance to succeed.
What content are they engaging with the most? These insights can guide future content planning.
5. Competitor Comparison
Your competitors can teach you a lot — both about what to do and what to avoid. A thorough audit includes:
A review of 2–3 competitors to see what they’re doing well
A comparison of where you stand out — maybe it’s visuals, messaging, or consistency
A look at gaps in the market that you could fill with your own content
6. Actionable Recommendations
A social media audit without recommendations is just a data dump. You need a strategy to move forward. At 7th Peak, our audits always end with:
Specific improvements for your bio, content, and visuals
A list of quick wins to implement immediately
Long-term strategy ideas for sustainable growth
Post With Purpose — Not Just for the Algorithm
Social media shouldn’t feel like a guessing game. When you understand how your current presence is performing, you can create content that supports your real business goals — whether that’s brand awareness, lead generation, or community building.
Need help auditing your social media accounts? At 7th Peak Marketing, we offer full audits and strategy sessions tailored to your brand. If you’re a business in Charlotte, NC or beyond, we’re here to help you clarify your message and grow with intention.
Reach out today to book your social media audit — and let’s turn your content into something that works for you, not against you.