Social media can transform how people see your business, connect you with new customers, and strengthen your brand presence. But here’s the truth: social media can’t fix what’s broken inside your business.

Before hiring a social media manager or agency, it’s important to understand what they actually do—and what they can’t. Having the right foundation in place ensures your investment drives real, measurable results.

Instagram recently rolled out a new location-sharing feature that can reveal your real-time whereabouts to followers. While it might seem convenient, it also poses serious privacy and safety risks. In this post, we’ll break down what this feature means, why Charlotte, NC users should be cautious, and how to turn it off to keep your information secure.

Discover what a real social media audit should include with this guide from 7th Peak Marketing in Charlotte, NC. Learn how to analyze your profiles, performance, audience, and competitors — and walk away with actionable steps to grow your online presence. Ready for an audit that actually supports your business goals?