Call-to-actions (CTAs) are the secret sauce that drives engagement, clicks, and conversions on social media. Without a strong CTA, even the most visually stunning posts can fall flat. Let’s explore how to craft better CTAs and some examples of common ones, along with ways to improve them.

As the year wraps up, it’s clear that 2024 has been a transformative one for social media. From advancements in AI technology to shifting trends in video content and e-commerce, platforms are constantly evolving to keep users engaged and businesses ahead of the curve. At 7th Peak Marketing, we’ve rounded up the most impactful social media developments of the year—and what they mean for your brand moving forward.

The world of social media is ever-evolving, with new features, trends, and technologies shaping the way businesses connect with their audiences. As we look ahead to 2025, several key developments are expected to transform the digital landscape. From the rise of AI-driven tools to the growing importance of short-form video and in-app shopping, staying ahead of these trends will be crucial for brands looking to remain competitive.

Email marketing remains one of the most effective ways to engage customers and grow your business. Whether you're trying to boost brand awareness, drive conversions, or nurture long-term customer relationships, tracking the right email marketing metrics is essential. Each metric provides valuable insight into how your emails are performing and where you can improve.