Think social media is just about posting pretty pictures and hoping for likes? Think again. At 7th Peak Digital Marketing in Charlotte, NC, we manage social media for dozens of businesses — and there’s a lot more happening behind the scenes than most people realize. From why “link in bio” matters to how algorithms actually work, here are 10 insider tips you’d only know if you ran social media for a living.

If you're a business owner, content creator, or marketer wondering how to grow on Instagram in 2025, you're not alone. At 7th Peak Marketing, a Charlotte, NC-based social media agency, we help businesses like yours turn engagement into revenue. And staying current with Instagram's trends and stats is a key part of that.

With all the noise on social media, getting someone to stop scrolling is the hardest part. Whether you're a brand, a creator, or a business owner trying to stand out online, one thing matters more than anything else: your hook.

At 7th Peak Marketing, a Charlotte-based agency helping businesses grow through high-impact social strategy, we believe the hook is the single most underrated — and most important — skill in content creation.

Instagram collaborations can be one of the most powerful tools for growing your brand, especially when you're trying to increase visibility and reach in a competitive market like Charlotte, NC. But not all collab posts are created equal. Done well, they can drive traffic, build trust, and boost engagement. Done poorly, and they can fall flat—or worse, hurt your brand.