Unsure when to post a carousel, reel, or story? Charlotte, NC experts at 7th Peak Marketing break down each Instagram format, explaining the best use-cases, audience behavior, and strategic goals so you can plan content that saves time, reaches more people, and converts followers into customers. Learn when to educate, entertain, or nurture—and how to align every post with clear objectives.

Discover how defining 3-5 content pillars can streamline planning, sharpen your brand voice, and attract ideal clients on Instagram, LinkedIn, and beyond. This in-depth guide from a Charlotte, NC social media agency explains why pillars matter, how to choose them, and ways to apply them across every platform so your posts stay consistent, strategic, and sales-focused. Read to end the guesswork.

Discover how Charlotte businesses can boost engagement and conversions on Instagram using this simple 3-step caption formula. Created by Charlotte-based 7th Peak Marketing.

Learn how to get better results with ChatGPT by giving it clearer instructions. This guide from a Charlotte, NC-based social media agency shows how to write more effective prompts, plus offers a copy-and-paste template to help business owners create smarter content, faster.