Instagram remains one of the most powerful platforms for businesses and creators to connect with audiences. For Charlotte-based companies, staying on top of the latest updates can mean the difference between reaching new customers or getting lost in the feed. In 2025, Instagram introduced several updates that help businesses and creators streamline content, engage followers, and grow their presence.

This guide covers the updates most relevant to Charlotte businesses and content creators, with practical tips on how to use them locally.

Discover 50 creative ways businesses in Charlotte, NC can embrace fall on social media. From seasonal trends to engaging content ideas, these tips will help your brand connect with your audience and keep your feeds fresh all season long. Perfect for businesses ready to make autumn their most engaging season yet.

Your brand is more than just your logo or color palette, it’s the way people experience your business. Over time, even the strongest brands need to evolve. Whether it’s due to changes in your market, shifts in your audience, or the natural growth of your business, rebranding can breathe new life into how customers perceive you.

But how do you know when it’s the right time? If you’re a business owner in Charlotte, NC, here are five questions that will help you determine if your brand is working for you, or if it’s holding you back.

If you’ve ever Googled your business—or your industry—and wondered why you’re not showing up at the top, you’re not alone. Business owners across Charlotte are facing the same challenge. Getting to the top of Google’s local search results, especially in a competitive city like Charlotte, doesn’t happen overnight.

But here’s the truth: Your Google Business Profile (GBP) is one of the most powerful (and underused) tools in your marketing toolbox.