Want to make your brand’s social media visuals look professional without a design team? Learn how Canva’s Magic Erase and Magic Grab tools can help your Charlotte business clean up images, remove distractions, and create scroll-stopping graphics that boost engagement.

Most people don’t search for brands on social media — they stumble upon them. Whether through a recommended Reel, a friend’s tag, or a viral collab, brand discovery happens in ways that feel organic to the user. Understanding how this works is key to being seen and remembered online.

Social media can transform how people see your business, connect you with new customers, and strengthen your brand presence. But here’s the truth: social media can’t fix what’s broken inside your business.

Before hiring a social media manager or agency, it’s important to understand what they actually do—and what they can’t. Having the right foundation in place ensures your investment drives real, measurable results.

Instagram remains one of the most powerful platforms for businesses and creators to connect with audiences. For Charlotte-based companies, staying on top of the latest updates can mean the difference between reaching new customers or getting lost in the feed. In 2025, Instagram introduced several updates that help businesses and creators streamline content, engage followers, and grow their presence.

This guide covers the updates most relevant to Charlotte businesses and content creators, with practical tips on how to use them locally.