Instagram recently rolled out a new feature that allows your real-time location to be shared with your followers through the in-app map. While this may sound convenient, it raises serious privacy and safety concerns that users need to understand. At 7th Peak Marketing, we believe staying informed about these updates is critical, both for personal security and for businesses managing their social media presence.
What is Instagram’s New Location Sharing Feature?
Instagram’s latest update lets your followers see your live location on the map. Unlike location tags on posts or stories that you manually choose to add, this feature automatically shares where you are in real time unless you adjust your settings. This means anyone who follows you could potentially track your movements throughout the day.
Why This Can Be Dangerous
While location sharing might feel harmless, it can quickly become a safety risk. Here are some potential dangers:
Privacy concerns: Sharing your real-time location gives others insight into where you live, work, and spend your free time.
Personal safety risks: Strangers, stalkers, or anyone with bad intentions could use this information to approach you in person.
Targeting opportunities: Criminals could use your shared location to determine when you’re not home, leaving your property vulnerable.
Business implications: For business owners or influencers, oversharing your location may open the door to unwanted encounters with customers or fans.
How to Turn Off Instagram’s Location Sharing
Thankfully, you can take control of your privacy by turning this feature off. Here’s how:
Go to your profile and click on the three horizontal lines in the top right corner.
Scroll down and click on STORY, LIVE, AND LOCATION.
Click on LOCATION SHARING.
To turn off all location sharing, make sure NO ONE is selected. Then click DONE.
This quick adjustment will stop Instagram from automatically sharing your real-time location with followers.
What Businesses Should Keep in Mind
For brands and entrepreneurs, protecting your privacy online is just as important as maintaining your reputation. Here are some tips:
Control who runs your accounts: If multiple people manage your business profile, ensure they know how to disable location sharing.
Think before tagging locations: While location tags can boost discoverability, avoid tagging locations in real time if safety is a concern.
Educate your team: Make sure anyone posting on your behalf understands the risks of location sharing.
Final Thoughts
Social media platforms are constantly updating features, and while some are useful, others can put your privacy at risk. The new Instagram location sharing feature is one you’ll want to disable right away. Taking a few minutes to update your settings can protect your safety and peace of mind.
At 7th Peak Marketing, we not only help businesses grow their online presence—we also keep our clients informed about the risks that come with it. Staying safe online is just as important as standing out. Want to work with an agency that always has your best interest in mind? Contact us now to claim your FREE marketing consultation.