Instagram remains one of the most powerful platforms for businesses and creators to connect with audiences. For Charlotte-based companies, staying on top of the latest updates can mean the difference between reaching new customers or getting lost in the feed. In 2025, Instagram introduced several updates that help businesses and creators streamline content, engage followers, and grow their presence.

This guide covers the updates most relevant to Charlotte businesses and content creators, with practical tips on how to use them locally.

Instagram recently rolled out a new location-sharing feature that can reveal your real-time whereabouts to followers. While it might seem convenient, it also poses serious privacy and safety risks. In this post, we’ll break down what this feature means, why Charlotte, NC users should be cautious, and how to turn it off to keep your information secure.