Social media can transform how people see your business, connect you with new customers, and strengthen your brand presence. But here’s the truth: social media can’t fix what’s broken inside your business.

Before hiring a social media manager or agency, it’s important to understand what they actually do—and what they can’t. Having the right foundation in place ensures your investment drives real, measurable results.

Discover how defining 3-5 content pillars can streamline planning, sharpen your brand voice, and attract ideal clients on Instagram, LinkedIn, and beyond. This in-depth guide from a Charlotte, NC social media agency explains why pillars matter, how to choose them, and ways to apply them across every platform so your posts stay consistent, strategic, and sales-focused. Read to end the guesswork.

In a nut shell, social media algorithms are quietly working behind the scenes to determine what we see and when we see it. And while sometimes frustrating to keep up with, for businesses and content creators, understanding these algorithms is crucial for maximizing reach, engagement, and overall social media success. Here are six key insights to help you navigate and leverage social media algorithms effectively.